How to Optimize Your Blog for Google
Optimize Your Blog for Google: A Guide for New Bloggers
Hopefully your small business has finally gone online, and you’re starting to see some success — congratulations!
Let’s take a few minutes to discuss blogging as a tool for marketing your products and services.
In talking to business owners I have found that there is some confusion about blogs:
- what they are
- why they exist
- and whether or not blogging is beneficial.
So I bet you might be asking — what Is A Blog?
A blog, short for “Web log” is a way to inform the world about what you have to offer.
It’s usually written in an informal, easy to read format.
Many people like to include a shot of humor into their blogs, while others are all about business or promoting special deals.
In a nutshell, a blog is a way to get people to notice your company.
If it’s fun and entertaining to read, or if it contains special information that the customer has not been able to find anywhere else, you’re likely to have made a new friend for your business.
This being said, you’ve got to know how to write and use your blogs so that Google notices them and picks them up when people are searching for the product or service you are trying to promote.
You can write all day, but if you don’t optimize, you’re basically wasting your time.
Why Is Optimization Important?
- Optimization gets you noticed.
- People who are searching for what you have to offer will click on the results that show up at the top of their search – so you want to place yourself or your business into a position to get those clicks.
- You want to be noticed!
- If you don’t optimize, your blog won’t be helpful.
- Sure, you may have some customers who know about it follow and comment, but you won’t be using it as an effective marketing tool.
- You’ll never be able to attract new business with a blog that is not optimized.
Top Optimization Tips
* Be specific! Name your location (suburb, town, zip or postcode) and your service/s specifically.
* Find out what keywords are most often associated with your business, and use them!
* Don’t be afraid to get help. An experienced SEO person or team (whom you hire) can be worth their weight in gold – you’re paying them for their expertise, so you don’t have to stress about SEO any more.
With just a little bit of knowledge about blogs and optimisation, you might be able to see how important it is to ensure you’re creating the right kind of information-rich blog posts and web pages, and optimising them correctly.
Have Your Say
If you have any questions, I’d love to hear from you, so don’t be shy 🙂
Comment on this post, or tweet me on Twitter, or catch up on my Facebook page — I’m looking forward to hearing your thoughts about how to optimize your blog for Google and the other search engines.